Rugao World of Plantings
Rugao World of Plantings
如皋植物世界
- 分类: 旅游
- ID: 1869583881218396187
Home CategoryTourismRugao World of PlantingsPlay4 minsThe Rugao World of Plantings, located in Rugao, a county-level city in Nantong, Jiangsu province, China, is a leading professional market specializing in the production and trade of flowers and trees. In addition to being a commercial center, the market also focuses on scientific research, training, garden design and construction, sightseeing, and electronic information services. It has become an essential hub for the floriculture and horticulture industries in China.ShareCatalogue1. History and Economic Impact2. Structure and Operations3. Tourism and Cultural Integration4. Notable Figures
History and Economic Impact
Rugao World of Plantings has played an essential role in fostering the local economy since its inception. The market resumed its operations after the Spring Festival and continues to support local growers by providing a special trade area free of charge. This trade area is particularly significant on Arbor Day, which falls on March 12, when over 1,000 growers participate, selling more than 300 types of products. Daily sales can exceed 100,000 plants, demonstrating its large-scale operation.
In 2019, the market's turnover reached a staggering 18.2 billion yuan (approximately $2.6 billion), securing its place as one of the top-selling planting markets in China. The economic benefits extend to the local communities, with the market contributing to the income of over 50,000 households and supporting 64 gardening and landscaping engineering businesses.
Structure and Operations
Covering an area of more than 1,300 mu (approximately 86.71 hectares), the Rugao World of Plantings has received over 3 billion yuan ($426.6 million) in investment. Its infrastructure supports more than 10,000 types of flower and tree products, catering to markets in over 20 provinces and cities across China. The site has also created over 100,000 jobs for local residents, highlighting its significance as an employment powerhouse.
The market works in close cooperation with local growers and operates its own planting centers and trade market. By doing so, it has established a comprehensive planting industrial chain within Rugao. This synergy between production, trade, and local expertise has been a key factor in its success and growth.
Tourism and Cultural Integration
The Rugao World of Plantings is also a central player in Rugao's tourism strategy. The city has capitalized on its reputation as the "Hometown of Longevity" by integrating morning tea culture into its tourism offerings. This initiative was part of the ninth "Hometown of Longevity, Poetic Town" Tourism and Culture Festival, which included a special route linking Nantong's urban area with Rugao, providing visitors with unique experiences in morning tea and longevity culture.
The city's tourism impact is significant, with 15.8 million trips recorded in 2019, generating 19 billion yuan ($2.8 billion) in revenue. The market is integral to this success, offering visitors a glimpse into the delicate balance between nature and culture.
Notable Figures
Among the prominent personalities associated with Rugao World of Plantings is Tian Jianhua, a top seedling broker in China. His business acumen is reflected in his company's impressive annual sales of over 100 million yuan ($15.42 million). Tian is the chairman of Rugao's association of the flower and tree industry. His dedication to quality and client satisfaction has earned him accolades and recognition, including a significant monetary award for his exceptional work on a green landscape project.
The market's reputation for honesty and sincerity in business dealings is further upheld by over 400 businesses operating within it, making it renowned not only for its economic contributions but also for its ethical practices. Article reference1. Rugao gardening industry known for sincerity, honesty. en.nantong.gov.cn. 20212. Special morning tea route for tourists launched in Rugao. en.nantong.gov.cn. 20203. Rugao planting market gets busy on Arbor Day. en.nantong.gov.cn. 2020Photo Gallery（5 pictures）CategoriesTourismTagRural TourismCultural LandscapeCatalogue1. History and Economic Impact2. Structure and Operations3. Tourism and Cultural Integration4. Notable Figures- - - []